Director of Social Media
Helping clients to successfully realize the power and reach of social media firsthand has been a satisfying endeavor. Similar to PR, social media has become a key element that effectively rounds out any branding strategy. With over 20 years of experience developing, executing and overseeing the PR and more recently the social media strategies for a variety of national and international clients, I love the challenge in finding the best way to make a client’s social media program come to life. Whether its developing integrated social media campaigns, determining which social outlets are the best fit, or creating strategic content that translates to results, I never tire of uncovering the best client social media strategy.
Total hip replacement surgery at too young an age has given me a better appreciation for the healthcare industry I help professionally, and forced me to migrate to more hip-friendly activities such as walking, hiking and swimming. My teenage sons are a source of delight and gray hair, and cooking is a passion.
Be smart when leveraging the power of social media both professionally and personally. It can propel you or come back to bite you. When in doubt, don’t push it out.