PUBLISHING IS REINVENTING ITSELF
Perhaps no other industry is experiencing such change as is publishing. Digital has created exceptional opportunities –– as well as exceptional branding challenges. Brands that once safely resided in the analog world now find that their digital presence has created brand confusion and murky positioning.
Our knowledge of publishing runs deep, and we’ve helped many organizations, both publishers and companies that call publishers their customers, grow in a tumultuous and challenging atmosphere. We’ll do the same for you by developing a strategy that integrates and organizes your existing brands and determines where new ones fit in. We’ll identify the best path for growth and execute a plan for bringing it to life just as we have for such client partners as Publishing Technology, the New England Journal of Medicine, CrossRef, Nature Publishing and others.