AVOID THE MERGER AND ACQUISITION “BRAND GOULASH”
Mergers and acquisitions are again increasing, and the result for an organization’s brand portfolio can be significant confusion, defined by a conflicting collection of seemingly ill-fitted products and services, an assortment of disparate visual identities, and very often dissention among the ranks. In short, M&As can leave an organization with a brand mess that hinders the very growth intended by the move in the first place.
If you’re experiencing these effects of what we call “Brand Goulash, ” or if your organization is about to embark upon an acquisition and you want to prevent it, don’t worry, we can help. We’ll take a holistic view of your entire product portfolio, and put our deep expertise and proven methodology to work to develop a strategy that will simplify and clarify your brand portfolio and deliver the coherence necessary for internal buy in and support .
Confusing brand portfolios take their toll on the ability of a company to grow and expand, but organizations that clean up their brand house will realize a competitive advantage. We’ll help you get there.