An inspiring launch for Aspire HD

Aloft introduces America to Fujifilm’s breakthrough digital mammography system.

Leading an Epic internal communications initiative

Aloft Group led internal communications and strategy to support Southcoast Health’s successful launch of Epic, the health system’s first system-wide EHR.

A newly created brand, unprecedented growth

Aloft renames, rebrands and reintroduces healthcare revenue cycle company to the market—with blockbuster results.

A parent brand for the world’s most respected medical journal

The New England Journal of Medicine needed a path for growth to better serve clinicians across the globe. Aloft delivered, with the creation of NEJM Group.

A strategy to promote The Wizard of Oz 75th Anniversary

Aloft helped Warner Bros. bring its beloved The Wizard of Oz property to life online with a weekly blog, monthly newsletter and ongoing brand strategy consulting.

Helping healthcare recognize the promise of Nuance’s speech recognition

With Aloft Group’s help, the world’s leading speech recognition authority grew its brand exponentially in the healthcare space.

Helping an outdoor apparel giant get kids outside

When The North Face wanted more purpose and meaning for its brand, Aloft helped by getting kids outdoors and active through the creation of PlanetExplore.

Helping publishing’s smartest communicate smarter

When this publishing powerhouse needed to improve internal communications, Aloft delivered a winning strategy.

Making science cool

Branding and promoting Scitable, a game-changing online science resource.

An original global campaign for an original global leader

Originality. What would the world be without it? Aloft created a memorable, global brand campaign for Thomson Reuters’ legal division that illustrated the firm’s undeniable originality.

Educating the world about the world’s leading international educator

Global education’s premier brand achieves that status with the help of Aloft’s rebranding leadership.

Launching the (terrifically cool) first new product from NEJM Group

Aloft helped name, brand and position NEJM Group’s NEJM Knowledge+, which helps physicians better prepare for certification and boards from their mobile devices.

A premier brand strategy for orthopaedics’ premiere journal

Sometimes a parent brand is needed to facilitate expansion, and Aloft helped JBJS create one that did just that.

A world-class leadership center for MIT’s world-class thinkers

MIT’s brilliant minds can more easily collaborate to improve the world thanks to the MIT Leadership Center, which Aloft branded, positioned and launched

Creating a global brand for the world’s energy management leader

Schneider Electric asked Aloft Group to help create and introduce its first global-wide services brand to the world, a request we were more than happy to accommodate.

Repositioning an iconic healthcare brand

Aloft repositioned Journal Watch with new messaging and brand visuals to take its place within the NEJM Group family.

Engineering new positioning for Mathcad

Mathcad is the “Single Solution for Engineering Calculations,” and Aloft was PTC’s single choice to help reposition this venerable brand.

A powerful new brand for a global content solutions provider

When the world of publishing “zigs” it’s a great time to “zag,” and that’s exactly the approach Aloft took in repositioning the Publishing Technology brand.

Repositioning and launching a premier healthcare brand

A repositioning initiative, a US launch and significant brand growth kicked off a rewarding Aloft-SPi Healthcare partnership.

Insuring strategy alignment through decision-making processes and communications

Liberty Mutual Life and Aloft team to define and communicate internal processes and achieve strategic alignment.

Illuminating Beacon Partners

Fast-growing Beacon Partners grows even faster with Aloft’s new brand and digital presence.  

Removing the complicated from the complex

Helping one of publishing and research’s most important and complex brands, simplify.

Who knew doctor blades could be so compelling?

Defining innovation for smarter printing.

Improving the Bottomline Brand

Naming and branding the company’s healthcare division was our bottom-line achievement.

Above and beyond for a favorite client

A new brand of ice cream cakes for the Asian market required a lot of taste testing.

Acquiring minds want to know

ADP acquired Taxware—and engaged Aloft Group to help position the new brand.

Spirited endeavors

Jim Beam, Courvoisier—no, not in our desks, but in our on-premise, brand-awareness portfolio.